Build the list you'll work.
Open Contacts and filter down to exactly the leads you want to reach. Stack conditions like a valid phone number and a messaging-enabled (not DND) status, then save it as a Smart List. Now you have a living, named audience that refreshes itself as contacts move in and out of the criteria.
Know your daily sending limit.
Before a big blast, check your number's daily messaging cap under Settings → Phone Numbers. Carriers throttle, or even flag, numbers that fire too many texts at once, so knowing your ceiling tells you how to pace the send across the list.
Send in drip mode.
From the smart list, start a Bulk SMS and flip on Send in drip mode. Set a batch size, a time window, and the days of week to send, so Jtek trickles the messages out in waves that keep the blast looking human and well under your daily cap.
Watch the replies come in.
Once the drip is running, replies show up in your Conversations inbox as leads write back, and that's where you pick up each thread and keep it moving. From here, a natural next step is to let a Workflow keep nudging the leads who stay silent so you're not chasing them by hand.
Want Jesse to sanity-check your cadence?
Drop your smart-list criteria and drip settings in chat, and we'll make sure the pacing keeps your number healthy and the copy lands.